Blockwise guides
Practical guides for better real-estate advertising.
Campaign guidance grounded in real decisions, reliable evidence and steps your team can review before spending.
- LocalMarket and compliance context
- UsefulSpecific actions, examples and review points
- HonestSources made visible and assumptions labelled
The seller offer ladder
Most homeowners who see your ad are not ready for an appraisal. Build a ladder of offers — from sold-price lists to strategy calls — that meets each person at their actual stage of intent.
- Read time
- 11 minutes
- For
- Real-estate agents
All guides
The seller offer ladder
Most homeowners who see your ad are not ready for an appraisal. Build a ladder of offers — from sold-price lists to strategy calls — that meets each person at their actual stage of intent.
The sold-price list
Turn recent local sales into a focused Meta campaign, a useful homeowner resource and a follow-up path your team can review.
The lead quality feedback loop
A cheap Meta lead is not a useful real estate lead. Send appraisal and listing outcomes back through your CRM so the algorithm learns what a quality lead looks like.
The creative portfolio
One suburb does not equal one audience. Build a portfolio of distinct ad concepts that let Meta's algorithm match your ads to different homeowners — instead of running one hero ad.
The downsizing ad
Seller-lead campaigns are the most expensive ads in real estate. A buyer ad targeting downsizers can also uncover homeowners who need to sell before they buy.
Meta's 2026 algorithm changes
Meta replaced three layers of its ad system in twelve months — Andromeda, GEM and Adaptive Ranking. The agents who adapt stop over-targeting and start diversifying their creative.
The follow-up playbook
A documented call, email and SMS cadence for real-estate leads — with scripts, CRM setup and Australian compliance guidance.
The custom-list Facebook ad
Most real-estate Facebook ads fail because the offer is too generic. A tightly filtered local property list with one useful buying constraint fixes that.
Built around the work.
Every Blockwise guide follows the same practical sequence, so you can move from an idea to a controlled campaign without filling in the gaps yourself.
- 01
Name the decision
Start with the campaign choice that needs a clear answer.
- 02
Check the evidence
Use primary sources where local context changes the advice.
- 03
Build the campaign
Turn the evidence into creative, form, budget and follow-up steps.
- 04
Set the review point
Define what to measure and when to continue, revise or stop.